Give your customers the right options from day one
European Delivery Network Blueprint
From €1,250
Explore the BlueprintEuropean Parcel & Returns Advisory
Build a European delivery network that delivers the best experience for your customers
RW Services helps e-commerce companies design the right delivery and returns experience market by market, then choose the carriers, services, technology and commercial setup required to deliver it.
Independent advice across European parcel networks, carrier products, PUDO, lockers, COD, cross-border delivery, returns and delivery technology.
The problem
Europe is not one parcel market
Most European parcel problems are caused by treating each market as if it were the same.
One carrier across Europe can look simpler, but this might give customers fewer useful choices, weaken service performance or increase total cost.
| DACH | Carrier strength, home-delivery propositions, PUDO options, service expectations and return flows need to be assessed market by market. |
|---|---|
| Benelux | Dense carrier and out-of-home networks create choice, but the right product mix still depends on the customer proposition and operating model. |
| France | Home delivery, PUDO, returns and carrier-product choices need to be designed around the proposition you want customers to receive. |
| Iberia | Market entry decisions need to connect customer expectations with carrier coverage, service options, inbound flows and returns. |
| Italy | Carrier-product fit, service coverage, operations and returns should be assessed on their own terms rather than inherited from another market. |
| UK | Strong domestic carrier choice does not remove the need to design cross-border, return and technology flows deliberately. |
| Nordics | Local network structure, delivery preferences and out-of-home options can materially change the right service and carrier setup. |
| Baltics | Coverage, parcel-shop and locker networks of local carriers should be evaluated separately. |
| CEE | Services such as COD can be commercially important in parts of the region. The right carrier decision may depend on more than parcel price and transit time. |
How I approach the problem
Choose the customer experience first, then build the network
The first question is not “Which carrier is best?” It is: what services do you want to provide your customers?
01Customer experience
What should the shopper be able to choose and expect?
02Service requirements
Home, PUDO, locker, COD, express, rerouting, returns and other relevant services.
03Market differences
Which requirements matter in each market or region?
04Carrier products
Which providers and products can deliver that proposition reliably?
05Operations + tech
Labels, APIs, tracking, cutoff, exception handling and fulfilment constraints.
06Performance + economics
Compare service, reliability, actual cost, surcharges and commercial structure.
Cost matters, but at the end you are selling a customer experience. Your objective is to optimize customer experience while considering cost and operational reality.
Ways to work together
Start with the decision to improve your delivery network
Make sure your network works for your customers and your business
Delivery & Returns Network Review
From €1,750
See what the review coversGive your European delivery experience one senior owner
Fractional Head of European Delivery & Returns
From €2,250/month
Discuss fractional supportFractional leadership
A person that is able to see the whole parcel landscape
Parcel decisions are often split across teams. The result can be rational team decisions that do not add up to the best European customer experience or network.
A fractional Head of Delivery & Returns connects the pieces and stays involved as the network changes.
FinanceRates, invoices, surcharges and commercial structure
OperationsCarrier performance, incidents, cutoffs and exception handling
ProductCheckout options, promises, tracking and returns experience
TechnologyCarrier APIs, labels, tracking events and integrations
Customer serviceWISMO, failed deliveries, claims and return visibility
European Delivery & Returns
One view across experience, service, performance and economics.
One view across experience, service, performance and economics.
Returns
Returns are part of the experience you sell
The return proposition should be designed with the same care as outbound delivery: convenient enough for the customer, operationally workable, visible, and commercially sensible.
CustomerStarts the return
Return optionPUDO, locker, home collection, store or another useful drop-off
Label / QRPaper, label-less or carrier-specific flow
Local handlingVisibility, consolidation and exception process
DestinationWhere the goods actually need to move next
RefundCycle time, tracking and customer confidence
The right answer balances convenience, coverage, refund speed, visibility, local carrier options, international movement and cost.
Experience
Experience from inside the parcel network
I have worked on European parcel networks from the operations, product and technology sides, including external Product Lead work with Hermes.
About Daniel Roiz Walss2017–2020
BorderGuru
Operations Manager, Cross-Border E-Commerce Logistics.
2020–2024
Hermes International
Product Manager, International Logistics Solutions.
2024–2026
Hermes Germany
Team Lead, International Product Development.
7Product managers led
18+Carrier / API integrations
Cross-functionalProduct, IT, Operations and BI connected in delivery decisions
MScGlobal Logistics and Supply Chain Management
Carrier & network experience
Experience across carrier networks in Europe and beyond
My work has included carrier relationships, product integrations and network development involving organizations such as:
HermesEvriMondial RelayInPostCorreosColis PrivéPostNLPostNordItellaFAN CourierHermes AustriaOPAGSailpostDPDAPC (US)Toll (Australia)Purolator (Canada)Estafeta (Mexico)Cainiao (China)Customs brokerage partners
These names describe professional experience and work involving the organizations. They do not imply endorsement of RW Services.
Expert & strategic advisory
Need European CEP expertise for a specific decision?
Direct advisory for investors, private equity, strategy consultancies, carriers and logistics technology companies.
CEP network strategyAutomationHubs & depotsCarrier landscapePUDO & lockersCross-border parcelReturnsDelivery technologyEuropean market structure
About
Parcel expertise that connects operations, product and technology
I have spent most of my career working on European parcel networks, carrier products, cross-border delivery, PUDO, tracking, integrations and returns. That means I have seen the same decisions from the operator, product, technology and external-advisor sides.
Questions
Practical answers before we talk
Do you replace our logistics team?
No. I work with the team you already have and add specialist European parcel leadership where it is missing.
Can you work with our 3PL?
Yes. My role is to help you decide what customer proposition and carrier network the business needs, then work within the real operational constraints.
Are you tied to specific carriers?
No. RW Services is positioned as independent advisory. Recommendations should follow the service, market, performance, technology and commercial requirements of the client.
Do you only work on cost reduction?
No. Cost matters, but it is one part of the decision. The starting point is the customer experience and services you want to provide. Then we make the resulting network commercially sensible.
What data do you need for a network review?
Usually shipment data, current carrier products, rate cards or invoices where available, service/performance information and return-flow information. Once we decide the exact scope for you, I can provide a tailored approach.
Can you stay involved during implementation?
Yes. The Fractional Head of European Delivery & Returns offer exists for this purpose. Larger tenders or implementation programs can also be scoped separately.
Start with the customer
What should your customers be able to choose at checkout?
If the answer changes by market, your delivery network needs to change with it.